Your Brand Matters

Written as an extension of our book, Your Brand Matters, our blog provides further insight into the topics of logo design, branding, print production, and the graphic design industry.

Why Do Logos Exist? 5 Purposes of Logo Design -  image

LOGO DESIGN

Why Do Logos Exist? 5 Purposes of Logo Design

Logo design is the foundation of communication in modern commerce. The exchange of goods and services relies on logo design. Without a logo, a business cannot be known,... Read More

The Most Important Investment You'll Make in Your Business -  image

LOGO DESIGN

The Most Important Investment You'll Make in Your Business

To invest is to allocate money in the expectation of some benefit in the future. There are many costs associated with starting and sustaining a successful business. Equipment... Read More

What's in a Logo? Logo Design Anatomy -  image

LOGO DESIGN

What's in a Logo? Logo Design Anatomy

Typically, the term anatomy refers to the structure and components of the human body. In this post, we’ll use the term to loosely describe the structure and components of... Read More

Principles of Effective Logo Design: Appropriate (Part I) -  image

LOGO DESIGN

Principles of Effective Logo Design: Appropriate (Part I)

Effectiveness is defined as being successful in producing a desired or intended result. When considering the elements that make a logo effective, we must first remember a... Read More

Delivering Your Best First Impression: 6 Benefits of High-Quality Business Cards -  image

PRINT PRODUCTION

Delivering Your Best First Impression: 6 Benefits of High-Quality Business Cards

Despite being one of the most affordable and effective marketing tools, business cards are widely overlooked in the business world. Your business card is often one of the... Read More

What is a Logo? Understanding the Nature of Logo Design -  image

LOGO DESIGN

What is a Logo? Understanding the Nature of Logo Design

We are surrounded by logos. Before pursuing my career in graphic design, I rarely gave consideration to logo design. Perhaps you too have never stopped to consider what logos... Read More