Your Brand Matters

Written as an extension of our book, Your Brand Matters, our blog provides further insight into the topics of logo design, branding, print production, and the graphic design industry.

Common Mistakes in Identity Design: 10 Ways to Ruin Your Logo (Part I) -  image

LOGO DESIGN

Common Mistakes in Identity Design: 10 Ways to Ruin Your Logo (Part I)

The process of learning involves both understanding what to do and learning how to do it effectively. However, knowing what not to do can be equally beneficial in pursuit of... Read More

The Difference Between Good and Great: Consistency in Branding -  image

GRAPHIC DESIGN

The Difference Between Good and Great: Consistency in Branding

Customers trust what they know. We are creatures of habit. Once we find something we like - clothing, electronics, food, entertainment - we keep coming back.

When we... Read More

Logo Design in the Age of DIY: Should You Hire a Professional? -  image

LOGO DESIGN

Logo Design in the Age of DIY: Should You Hire a Professional?

Every homeowner knows that there is no shortage of projects that require our attention in the maintenance and improvement of our home. Of course, there are many tasks we can... Read More

Company Naming Do's and Don'ts: Choosing the Right Brand Name -  image

GRAPHIC DESIGN

Company Naming Do's and Don'ts: Choosing the Right Brand Name

There are millions of businesses in operation worldwide. The Small Business Administration estimates that 627,000 new businesses open each year. Your company name... Read More

Principles of Effective Logo Design: Memorable (Part II) -  image

LOGO DESIGN

Principles of Effective Logo Design: Memorable (Part II)

The effectiveness of a logo is hinged on ability to be remembered. The memorability of a logo walks a thin line between familiarity and uniqueness with an image that is... Read More

Should I Trademark My Logo? Understanding Intellectual Property Law -  image

LOGO DESIGN

Should I Trademark My Logo? Understanding Intellectual Property Law

We most often associate the word “property” with physical possessions: our homes, vehicles, clothing, etc. However, intellectual property refers to the expression of an... Read More

Why Do Logos Exist? 5 Purposes of Logo Design -  image

LOGO DESIGN

Why Do Logos Exist? 5 Purposes of Logo Design

Logo design is the foundation of communication in modern commerce. The exchange of goods and services relies on logo design. Without a logo, a business cannot be known,... Read More

The Most Important Investment You'll Make in Your Business -  image

LOGO DESIGN

The Most Important Investment You'll Make in Your Business

To invest is to allocate money in the expectation of some benefit in the future. There are many costs associated with starting and sustaining a successful business. Equipment... Read More

What's in a Logo? Logo Design Anatomy -  image

LOGO DESIGN

What's in a Logo? Logo Design Anatomy

Typically, the term anatomy refers to the structure and components of the human body. In this post, we’ll use the term to loosely describe the structure and components of... Read More

Principles of Effective Logo Design: Appropriate (Part I) -  image

LOGO DESIGN

Principles of Effective Logo Design: Appropriate (Part I)

Effectiveness is defined as being successful in producing a desired or intended result. When considering the elements that make a logo effective, we must first remember a... Read More

Delivering Your Best First Impression: 6 Benefits of High-Quality Business Cards -  image

PRINT PRODUCTION

Delivering Your Best First Impression: 6 Benefits of High-Quality Business Cards

Despite being one of the most affordable and effective marketing tools, business cards are widely overlooked in the business world. Your business card is often one of the... Read More

What is a Logo? Understanding the Nature of Logo Design -  image

LOGO DESIGN

What is a Logo? Understanding the Nature of Logo Design

We are surrounded by logos. Before pursuing my career in graphic design, I rarely gave consideration to logo design. Perhaps you too have never stopped to consider what logos... Read More