Your Brand Matters

Written as an extension of our book, Your Brand Matters, our blog provides further insight into the topics of logo design, branding, print production, and the graphic design industry.

Principles of Effective Logo Design: Appropriate (Part I) -  image

LOGO DESIGN

Principles of Effective Logo Design: Appropriate (Part I)

Effectiveness is defined as being successful in producing a desired or intended result. When considering the elements that make a logo effective, we must first remember a... Read More

Delivering Your Best First Impression: 6 Benefits of High-Quality Business Cards -  image

PRINT PRODUCTION

Delivering Your Best First Impression: 6 Benefits of High-Quality Business Cards

Despite being one of the most affordable and effective marketing tools, business cards are widely overlooked in the business world. Your business card is often one of the... Read More

What is a Logo? Understanding the Nature of Logo Design -  image

LOGO DESIGN

What is a Logo? Understanding the Nature of Logo Design

We are surrounded by logos. Before pursuing my career in graphic design, I rarely gave consideration to logo design. Perhaps you too have never stopped to consider what logos... Read More