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The Most Important Investment You'll Make in Your Business

To invest is to allocate money in the expectation of some benefit in the future. There are many costs associated with starting and sustaining a successful business. Equipment and supplies, inventory, real estate, training, utilities, insurance, payroll – nothing comes free. With so many elements demanding our attention, business owners will direct funds toward the tools and resources that they believe to provide the greatest future benefit in growing their business.

At Stewart Design, we believe the most important investment you will make for your business is in your logo. The investment in professional logo design provides many immediate and residual benefits including the following:

  1. Identifying Your Business
  2. Building Trust
  3. Developing Strong Brand Recognition
  4. Increasing Perceived Value
  5. Supporting Customer Acquisition & Retention
  6. Providing Longevity


1. Identifying Your Business

The first benefit of professional logo design is in its purpose: to identify your business. This will allow customers to find you easily in the future. This topic is discussed in greater detail in our previous post, What is a Logo?


2. Building Trust

A professional logo design builds trust, communicating quality, reliability, and experience. People will take your business more seriously if you look the part. Sometimes, professionalism is all it takes to gain a new client, making the investment in professional logo design an invaluable aspect of any business.


3. Developing Strong Brand Recognition

Your logo is the first thing people notice about your business. When a potential customer is considering a product or service, you want them to picture your logo in their mind. A professional brand identity helps people easily recognize and remember you. The more memorable and recognizable your logo is, the greater edge you will have over your competition.


4. Increasing Perceived Value

People make hundreds of subconscious judgments each day as they interact with brands around them. Regardless of the quality of your products and services, customers make their decisions based on their personal perceptions of your business. Consider the shoes on your feet. I doubt that you just stumbled upon the brand you selected to purchase. On the contrary, you probably made subconscious judgments over time and selected that specific pair of shoes among the hundreds of other shoe manufacturers. Their perceived value was either worth the cost of the item or more. The brands that are most attractive to consumers are those of greatest perceived value.

Much of consumer perception is derived from your logo, the face of your company. Perceived value translates into real value for your business. A professionally designed logo provides credibility, communicating quality and trust. This credibility carries extraordinary influence in the decisions of potential customers.  On the other hand, a poorly designed logo does the opposite, deterring potential customers with misleading perceptions of inferiority and disorganization.


5. Supporting Customer Acquisition & Retention

An established brand image demonstrates experience in your industry, making potential customers more likely to choose your business over another. Similarly, with such a competitive marketplace, extending professionalism to your existing clients helps you keep the customers you already have.


5. Providing Longevity

An established brand image demonstrates experience in your industry, making potential customers more likely to choose your business over another. Similarly, with such a competitive marketplace, extending professionalism to your existing clients helps you keep the customers you already have.


Conclusion

Your logo is one of the most important investments you will make in your company. The investment in a professionally designed logo will more than pay for itself through the multitude of benefits provided. Ultimately, a professionally designed logo is an investment in your success.

We take this seriously, and so should you.

Check out our Logo Design Gallery here.

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