To invest is to allocate money in the expectation of some
benefit in the future. There are many costs associated with starting and sustaining
a successful business. Equipment and supplies, inventory, real estate, training,
utilities, insurance, payroll – nothing comes free. With so many elements
demanding our attention, business owners will direct funds toward the tools
and resources that they believe to provide the greatest future benefit in
growing their business.
At Stewart Design, we believe the most important
investment you will make for your business is in your logo. The investment in professional logo design provides many
immediate and residual benefits including the following:
- Identifying Your Business
- Building Trust
- Developing Strong Brand Recognition
- Increasing Perceived Value
- Supporting Customer Acquisition & Retention
- Providing Longevity
1. Identifying Your Business
The first benefit of professional logo design is in its
purpose: to identify your business. This will allow customers to find you easily in
the future. This topic is discussed in greater detail in our previous post What is a Logo?
2. Building Trust
A professional logo design builds trust, communicating
quality, reliability, and experience. People will take your business more seriously
if you look the part. Sometimes, professionalism is all it takes to gain a new
client, making the investment in professional logo design an invaluable aspect
of any business.
3. Developing Strong Brand Recognition
Your logo is the first thing people notice about your business.
When a potential customer is considering a product or service, you want them to
picture your logo in their mind. A professional brand identity helps people easily
recognize and remember you. The more memorable and recognizable your logo is,
the greater edge you will have over your competition.
4. Increasing Perceived Value
People make hundreds of subconscious judgments each day as they
interact with brands around them. Regardless of the quality of your products
and services, customers make their decisions based on their personal
perceptions of your business. Consider the shoes on your feet. I doubt that you just
stumbled upon the brand you selected to purchase. On the contrary, you probably
made subconscious judgments over time and selected that specific pair of shoes
among the hundreds of other shoe manufacturers. Their perceived value was
either worth the cost of the item or more. The brands that are most attractive
to consumers are those of greatest perceived value.
Much of consumer perception is derived from your logo, the
face of your company. Perceived value translates into real value for
your business. A professionally designed logo provides credibility,
communicating quality and trust. This credibility carries extraordinary
influence in the decisions of potential customers. On the other hand, a poorly designed logo
does the opposite, deterring potential customers with misleading perceptions of
inferiority and disorganization.
5. Supporting Customer Acquisition & Retention
An established brand image demonstrates experience in your industry,
making potential customers more likely to choose your business over another. Similarly,
with such a competitive marketplace, extending professionalism to your existing
clients helps you keep the customers you already have.
5. Providing Longevity
An established brand image demonstrates experience in your industry, making potential customers more likely to choose your business over another. Similarly, with such a competitive marketplace, extending professionalism to your existing clients helps you keep the customers you already have.
Your logo is one of the most important investments you will
make in your company. The investment in a professionally designed logo will more
than pay for itself through the multitude of benefits provided. Ultimately, a
professionally designed logo is an investment in your success.
We take this seriously, and so should you.
Check out our Logo Design Gallery here.