Your logo is the face of your company and the foundation for your entire brand. Your logo is what you want people to picture in their mind when they hear your company name or think of a product or service that you offer. The style, imagery, colors, and typography of your logo determine the aesthetic of everything associated with your company, including print materials, your website, social media, apparel, signage, and the like. So, if your logo is poorly designed, everything created with it will be as well.
This is why a professionally designed logo is so critical to a business. Your logo is the single most visible and memorable aspect of your company. A professionally designed, meaningful logo enhances your company’s credibility, making you more likely to gain people’s trust, and ultimately their business.